SaaS Platform Semrush Announces The Acquisition of SEO Platform Backlinko.com
Semrush, one of the leading online visibility management SaaS platforms, has announced its acquisition of Backlinko. Backlinko.com is a marketing and search engine optimisation (SEO) training platform that boasts around half a million visits each month. It’s an impressive and beneficial addition for Semrush.
Semrush Adds Backlink.com Into The Mix
Established back in 2012, Backlinko.com quickly became a ‘go to’ place for digital marketers. It’s dedicated to video marketing, SEO training, link building and social media marketing. These are all things that are beneficial to a marketing and SEO training platform, such as Semrush.
As of December 2021, Backlinko.com boasts more than 500,000 visits of unpaid traffic each and every month. It is regularly regarded as being one of the top resources for training, advice and strategy information for digital marketers. As a respected and trusted resource, Backlinko.com is a worthwhile acquisition for Semrush.
The company’s acquisition stems from Semrush’s desire to inspire current digital marketers and to encourage future digital markets into the industry. Digital marketers require high quality tools and training, and experts in the field are hugely beneficial. By bringing Backlinko.com into the Semrush family, the company can offer much more.
Andrew Warden, Chief Marketing Officer of Semrush, explained: “Brian Dean is considered one of the top digital marketing professionals , and we are thrilled to bring him and his team into the Semrush family. Together with our own Semrush Academy, we now offer one of the most robust digital marketing and SEO training resources on the web.
Warden went on to say: “Digital Marketing expertise continues to be in strong demand for virtually every business, and we know our customers are constantly seeking high quality education to upskill. We are a company for marketers, by marketers and we want to help those in our community be the best digital marketers they can be.”
The Backlinko.com founder, Brian Dean, is equally thrilled to be teaming up with Semrush. He said: “We are thrilled to be joining Semrush. Digital marketing and SEO is more relevant and crucial to business success than ever before. Semrush is one of the first places digital marketers turn to when starting their marketing journey, so our joint efforts and combined learning library presents millions of marketers with the opportunity to learn from the best in the industry.”
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